We are thrilled to announce that Economic Impact of the Tourism Industry in Vernon came to a whopping $123.3 Million in 2015, over $16 Million more than the $107.1 Million achieved in 2014.
The City of Vernon recently received December’s MRDT (Municipal and Regional District Tax), with numbers showing a growth of 15.1% in hotel tax collected in our city over 2014, and 77.1% since our first full year of collection just five years ago in 2011. While collected through the accommodation sector, MRDT is a key performance indicator that tourism in Vernon definitely on the rise.
The good news doesn’t end there: for five years in a row, Vernon has had the fastest growing room revenue in the Thompson Okanagan, outpacing all other major cities in the region! Our city even beat the large tourism centres of Whistler and Victoria in terms of growth in room revenue percentage change. The bottom line is this: Vernon is an increasingly popular tourism destination and, as a community, we are doing exceptionally well to accommodate that. We trust your business has enjoyed the increases as well and would like to extend our congratulations and thanks to all who played their part in supporting our continued outstanding growth.
Cornerstone to continued growth for 2016 is Tourism Vernon’s new website and our ongoing pursuit of earned media. We are working hard to ensure that our community, and your businesses, will thrive and flourish in 2016 and beyond. Onward and upward!